SHH's humble beginnings began in 1991 as SIN HONG HUAT ENTERPRISE in Gurun, Kedah. In order to keep up with the ever-increasing demands, SHH expanded its manufacturing facilities and warehouses to its present plant, which is strategically sited in Sungai Petani, Kedah in 2000 and was known as SIN HONG HUAT INDUSTRY.

SHH has grown from strength to strength and was incorporated in 2006. The developed infrastructures and state-of-the-art production capacity enable SHH to be both a domestic and global player servicing treasured clients efficiently and effectively. We have advanced as one of the reputable and leading foam manufacturers supporting worldwide clients, who include some of the leading names in the furniture and bedding industries.

The company is consolidating its core business with the introduction of innovative value-added products and services. It is continuously researching and developing PU and PE technology in the packaging and upholstery business. It has become a full range solutions provider for PU, PE, bedding and cushion products.

Our ability to deliver the high quality products made from top-quality materials, complemented with our proficient, friendly customer service culture and timely delivery will ensure our continued growth in the years to come. A variety of product types with countless color and pattern combinations are developed to meet the demands of diverse market preferences around the world.


To be the leading integrated PU Foam manufacturer worldwide.


To accomplish sustainable benefits and growth for our stakeholders with innovative products, services and solutions in diversified and synergistic industries.


SHH was built upon a foundation of integrity, dynamism, teamwork, caring, and versatility. These values form the framework for our future growth and success as a company and team.